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Height Safety. Simplified. Guardian launches new positioning at World of Concrete show

Height Safety. Simplified. Guardian launches new positioning at World of Concrete show


Jan 12 2022

HOUSTON, TX, USA, January 12, 2022 — Height safety specialist Guardian launches its new brand positioning at the World of Concrete show in Las Vegas this month. The relaunch follows the consolidation of the Stronghold, Ty-Flōt and Checkmate brands under the Guardian banner in the summer of 2021.

The positioning has been developed following extensive user research and is built around the core truth that Guardian’s 360-degree height safety offer makes it simpler for customers to keep their workers safe at height. Spanning fall protection, dropped object prevention, foreign material exclusion, engineered systems, and certified training, Guardian now acts as a single source for all height safety needs, backed up by fully integrated expert customer service.

“’Height safety. Simplified.’ is a brilliantly straightforward articulation of our safety mission. Born out of the belief that safe should be simple, we make complexity our enemy every day, in all we do,” comments Guardian CEO, Jeff Ward.

“We combine the scale to make things happen with the agility to flex, respond and move at pace. Our range offers an unrivalled blend of breadth and depth – with products, services, training, and support designed around our users’ needs.”

The World of Concrete booth will feature a preview of the brand’s new website, along with two new brand videos and includes a 360-degree Height Safety Insights Room where users can experience and provide feedback on products that are currently in development.

Launching next month, the new website has been designed to embody the brand’s simplicity mission. Pulling together the full product range in one place, it will feature multiple tools designed to help visitors compare, select, and customize their height safety system, as well as the option to book custom training or ask for expert advice. The site will be fully regionalized and videos will be available in both English and Spanish languages.

Ward continues, “Height safety is what we do. Height safety is all we do. So, we think it’s our job to constantly go further to ensure the users of our products return home safely at the end of the day. We’re excited about the new initiatives we have in the pipeline for 2022 and excited to continue working closely with our users and partners to make safe simple together.”


The NEW guardianfall.com website launches in February 2022.

For more information contact:
Jackie Gyoerkoe
+1 (773) 398-2270


About Guardian Fall
Guardian is the world’s largest independent fall protection and prevention partner. With design, manufacturing, height safety training and engineered system experts across North America and the UK, it serves partners around the globe with a 360-degree height safety offer.

Visit us at World of Concrete - West Hall - Booth #4241

team shot


Our Height Safety Ecosystem


To us, simple means one sole focus, one trusted partner, and complete protection from every angle. We call this 360-degree height safety.

Our Purpose


We're here to make safe simple - so our partners can focus on what's important to them.

Our Story


As the world’s largest independent height safety brand, we have the scale to make things happen. But we think size is nothing without agility. Our structure enables us to adapt to changing demands and move fast when speed is needed.